Everyone got the sparkle.
We kept the receipts.

Field guide

Five tropes every AI brand reaches for

1. 01The sparkleFour points, sometimes three. The universal "magic" button. Now so common it means "feature", not "future".
2. 02The gradientBlue into violet into pink. Signals "alive" and "not a normal app" at the size of a favicon.
3. 03The warm serifCream paper, bookish type, earthy orange. The human-first counter-move, and fast becoming its own cliché.
4. 04The ringAn orb, a halo, a glow. Presence without a face. Assistants that want to feel ambient end up here.
5. 05Black and whiteNo colour at all. The confidence play for whoever thinks they are already the default.