ABA-007
Logo
A yacht club for image models
One of the most visual AI companies picked the least visual logo possible: a small drawn sailboat.
Midjourney's mark is a sailboat in a few lines. No gradients, no sparkles, no neural nets. It could belong to a boating shop in a seaside town.
That understatement makes sense for a product whose outputs are maximalist. The logo stays out of the way of the images, the way a gallery wall stays white.
The name does the rest. Midjourney sounds like travel, not tech, and the boat simply agrees with it.