The ring that lives in your group chat

Meta AI arrived across Meta's apps in 2024 as a glowing circle in blue, purple and pink. A ring, not a face and not a letter, so it can blend into every chat list.

It is a brand designed to be ambient. You do not open Meta AI, you bump into it in a search bar. The ring works more like a status light than a logo.

The downside: circles with gradients are the category's default shape. Put it next to four other assistants and play a guessing game.